CASL Compliance

Canada’s Anti-Spam Legislation (CASL) governs commercial electronic messages (CEMs) sent to or from computers or mobile devices in Canada. Warranty Window is designed to keep dealerships on the right side of CASL by default.

Why the target cohort is inherently eligible

Warranty Window is built around customers with whom the dealership has an existing business relationship — the customer purchased a vehicle from the dealership, typically within the last six years. CASL provides an implied-consent basis for CEMs sent within two years of the last business transaction, and an ongoing basis where an ongoing commercial relationship exists.

Outreach in the 60–100k km warranty window is a legitimate end-of-service notice: the customer purchased a product whose coverage is about to change materially. This is the definitional "warranty-related communication" contemplated by the statute.

What the platform does

• Default eligibility flag. Every customer imported from a DMS is marked casl_eligible = true only if they fall within the implied-consent windows described above.
• Unsubscribe tracking. F&I managers can mark a customer as unsubscribed with a single click; that status propagates immediately and all outreach is suppressed.
• Sender identification. Every outbound message carries the dealership name, a postal mailing address, and an unambiguous unsubscribe mechanism — a CASL requirement that is enforced at template time, not F&I manager time.
• Logs. Every outbound text and email is logged with timestamp, sender F&I manager, recipient, and content, and retained for the three-year statutory record-keeping period.

What the dealership must do

• Keep the customer database current — remove customers no longer in a business relationship, or mark them ineligible for CEMs.
• Honour unsubscribe requests within the ten-business-day CASL window. Warranty Window honours them immediately by default.
• Not send CEMs for goods or services unrelated to the original transaction without obtaining express consent.
• Maintain the dealership’s own CASL policy, which should reference Warranty Window as one of the tools used to implement it.

Records and audits

On request, Warranty Window will produce a CSV of every outbound CEM sent through the platform on behalf of a dealership, including timestamps, recipient, content hash, and unsubscribe events. These records are retained for three years from the date of the message, consistent with CASL’s statutory record-keeping period.

Not legal advice

This page summarizes how the platform is designed. It is not a substitute for legal advice. Dealerships should work with counsel to confirm that their overall CASL posture — including content of messages, unsubscribe handling, and escalations — meets regulatory expectations.

Contact

CASL questions: george@warrantywindow.com.