Built by an operator who spent a career earning trust the hard way.
Built by a former luxury-hospitality operator who moved into automotive sales and finance — someone who spent years learning to read a room and earn the confidence of demanding clients, then carried that onto the showroom floor. The methodology was proven over hundreds of real conversations and refined until every feature either earned a conversation or got cut.
Before cars, George looked after some of the most demanding clients in the world — concierge and property manager to royal and ultra-high-net-worth families across seven years in the Alps. Different industry, identical job: earn trust from people who guard it, and never make them feel sold. He brought that into the automotive industry and built Warranty Window around the one thing the best closers and the best executive operators possess — timing. It keeps every customer warm with the right updates, then opens the sales conversation at the natural moment.
Most dealer CRMs sort by what’s easy to measure — lease maturity, service intervals, whatever the system reports on. They stop flagging a customer the moment their coverage expires. But that’s the moment the conversation is most natural: the customer’s protection is ending (and sometimes they don’t even know it), the F&I manager has a specific product to offer, and neither side has to manufacture urgency. The hard part was never the timing — it was knowing how to have that conversation so the customer welcomes the call instead of bracing for a sale. That’s a skill earned over a career of high-trust client work, and it’s the understanding this product is built on. Warranty Window exists to make that conversation the one your dealership has first.
The other reason: F&I managers are already up to their eyeballs in deals, paperwork, and deliveries — and the GM keeps asking for more calls. No tool existed to make that outreach happen on its own. Warranty Window is that tool. The system runs the texts and emails in the background; the F&I manager only steps in when the customer is ready to talk. Dealership earns, F&I manager earns, customer stays protected and looked after — without anyone having to remember to make the call.
See it on your own book.
In the demo we walk the exact pipeline. In week one of onboarding, your own customer base is in it — however messy the export. Cleaning it is our job.