Built by an F&I manager who lived the problem.
Warranty Window was built inside a working dealership, tested across multiple stores, and refined on the floor where every feature either earned a conversation or got cut.
Former Ford F&I manager. Spent every morning watching real dealer CRMs drop customers the moment their comprehensive lapsed — even though those customers had an active powertrain, a product to buy, and a reason to answer the phone. Warranty Window is the tool that would have caught them.
26.5% contact-to-lead, every number logged, every customer classified, every outreach tracked. The method worked on the floor before it shipped as a product.
Most dealer CRMs sort by what’s easy to measure — lease maturity, service intervals, whatever the system reports on. They stop flagging a customer the moment their coverage expires. But that’s the moment the conversation is most natural: the customer’s protection is ending (but sometimes they don’t know it’s ending), the F&I manager has a specific product to offer, and neither side has to manufacture urgency. Warranty Window exists to make that conversation the one your dealership has first.
The other reason: F&I managers are already up to their eyeballs in deals, paperwork, and deliveries — and the GM keeps asking for more calls. No tool existed to make that outreach happen on its own. Warranty Window is that tool. The system runs the texts and emails in the background; the F&I manager only steps in when the customer is ready to talk. Dealership earns, F&I manager earns, customer stays protected and looked after — without anyone having to remember to make the call.